Marketing in a recession

Marketing is even more important during recessionary times. Less thoughtful companies will cut back on marketing activity but if you are fighting for business in a depressed market the most visible will gain the work.

Value engineering your marketing

At CIMCIG we believe absolutely that the last budget that should be cut in a recession is the marketing budget so here we look at value engineering in the context of marketing's 4Ps: product, price, place and promotion.

Do you care for the good name of your company?

Despite times of contraction and reduced spending there are things that should never be slimmed down and the quality of your brand is one.

Marketing in tough times

When times are tough your marketing material must work harder, so don't compromise on quality. It is no time for a rebrand but it is about getting the most from what you already have and not reducing the quality of your marketing message.

Are you ready to profit from the upturn?

The upturn is coming, so we are told, and as it does you must be ready with your marketing materials. If not you will fall behind your competitors so now is the time to review your marketing materials.