At CIMCIG we believe absolutely that the last budget that should be cut in a recession is the marketing budget so here we look at value engineering in the context of marketing's 4Ps: product, price, place and promotion.
Despite times of contraction and reduced spending there are things that should never be slimmed down and the quality of your brand is one.
When times are tough your marketing material must work harder, so don't compromise on quality. It is no time for a rebrand but it is about getting the most from what you already have and not reducing the quality of your marketing message.
The upturn is coming, so we are told, and as it does you must be ready with your marketing materials. If not you will fall behind your competitors so now is the time to review your marketing materials.