
Our brief was to attract architects to an idea and convey a message that combined the offer of choice with the fact that the value of the seminars was equally high wherever they took place.
With the launch of its CPD Road Seminars, the Construction CPD Service was introducing a new concept in CPD delivery, one that was targeted at smaller architectural practices. Generally smaller practices do not have the facilities for in house seminars and consequently were often unable to benefit from CPD seminars. The Road Seminars were designed to give attendees the flexibility to choose the seminars, locations and times which best suited them.