Parker Kislingsbury
Following a change of management, we were briefed to create an advertisement, to appear in the timber trade press, that would announce to the industry that this long established timber merchant was reinvigorated and should again be considered a major player in the industry.
Our solution was to research the proposed magazines and conceive an advertisement that would stand out within those publications.
The vast majority of imagery used was of wood, wood based products and forests with little differentiation between suppliers. Our answer was to focus on the service element of the business.