UGO
UGO is the UK's freephone service in over 90% of all supermarkets and a growing number of pubs, bars, entertainment venues, hotels and hospitals. This market needs to be serviced by local taxi and private hire vehicle companies.
Highwire created a strong brand identity with distinctive appearance that stood out clearly in the magazines where it was displayed. Using a combination of images and simply written copy, the company's message was put across on a highly effective manner. "Our phone is absolutely red hot" - Business development manager, UGO