Construction Plastics branding
We know that clever names and pleasing logos are rarely the whole answer so the brands that Highwire creates are rooted in the values of the company and its products.
For Broadway Plastics we transformed their business by rebranding the company as Construction Plastics; instantly making them more recognisable to their core audience of builders' merchants. And in an industry where sometimes it is only the brand that separates what are essentially the same products, Highwire's product branding created a measurable business advantage for the company.