Bailey Atlantic
This growing company wanted to expand its marketing efforts for a new, environmentally sound and recyclable roofing material. Highwire's knowledge of the construction industry and our understanding of environmental and sustainability issues meant that we wrote convincing copy that properly explained the benefits of the new roofing product.
Another key requirement for the literature was that it clearly explain the installation of the material including roof detailing. We devised a structure which enabled all the desired information to be incorporated whilst using a design which was both memorable and in keeping with the branding strategy devised by Highwire.