Alcoa

The brief for this advertisement could be paraphrased as 'all that is needed is a simple awareness raising exercise, maybe a big logo with the address and telephone number.' The client wanted to have two standing advertisements, quarter and half page size, that could be used at short notice in a wide variety of industry magazines.

We carefully researched the company and how it operated in the UK. The result was an advertisement that reinforced the partnership nature of the company's business, showed how its resources could benefit even the smallest of its customers and suppliers and which provided a message which would not become dated.