Bailey Atlantic

This expanding company desired to expand its marketing efforts for a new, environmentally sound and recyclable roofing material. Highwire's knowledge of the construction industry and its expertise and understanding of environmental and sustainability issues meant that we were able to write convincing copy that properly explained the benefits of the new roofing product.

Another key requirement of the publication was that it clearly explain the installation of the material including roof detailing.

We successfully devised a structure which enabled all the desired information to be incorporated whilst using a design which was both memorable and in keeping with the branding strategy devised by Highwire.