Bailey Eaves

The brief for this introductory device was to provide sufficient information to satisfy respondents to advertisements without the necessity of providing an extensive specifier file every time. Another requirement was that the device must also engender an immediate further response from architects who might be starting or considering a project appropriate to the product, thus triggering a visit or the sending of the extensive specifier file.

Our solution was to create a document that reflected the advertisements that had evoked the original response and which had the feeling of a valuable gift. Using a design developed from smaller than traditional DL (1/3 A4) format, the roll folded publication was packaged in a bespoke high quality envelope.