Council for Aluminium in Building

Much CPD material is promoted through joint mailings to specifiers and architectural practices. When commissioned to create an arresting and effective promotional device for a series of CPD seminars, we carefully considered the way in which the device would be delivered and the number of competing items likely to be delivered in the same envelope.

Despite a maximum allowable size of A5 and a limited print budget, our solution is both memorable and has lasting effect. This attractive poster, A3 folded twice to A5 for mailing, uses a combination of silver ink and architectural imagery to stand out from competing items. And, of course, it can also be used as a poster in larger architectural practices.