Parker Kislingbury

Parker Kislingbury is a long established firm of timber merchants. Following a change of management, we were briefed to create an advertisement, to appear in the timber trade press, that would announce to the industry that PK was reinvigorated and should again be considered a major player in the industry.

Our solution was to research the proposed magazines and conceive an advertisement that would clearly stand out within those publications. The vast majority of imagery used was of wood, wood based products and forests with little differentiation between suppliers. Our answer was to focus on the service element of PK's business and illustrate this by focussing on the people in the company and their knowledge of hardwood.

The strong image was highly effective when published and coupled with the new strapline we had written, 'fine hardwoods come from strong roots', established that PK was an experienced supplier with specific expertise in hardwoods.